Harbyjay Official
Making website fast is no longer an option, it's a must. Whether it's a company profile website, blog, or ecommerce website, the key to success lies in speed. The faster the website, the greater the convenience and satisfaction of readers and customers. Especially now that Google prioritizes websites with optimal speed, so speed is important for your SEO.
SEO does have many techniques, but there are several major techniques that are required so that your website can have a good rank. One of these techniques is the Website Speed Optimization / Page Speed Optimization.
{jistoc} $title={Table of Contents}
Below are the ways you can optimize your website speed to be faster and SEO friendly
1. Always Prioritize Mobile View
The existence of the Google Mobile First Index requires us to optimize the website by prioritizing the mobile version. If you don't know what Google Mobile First Index is, Google's way of crawling or indexing prioritizes the mobile version of a website to determine ranking.
The mobile first index policy arises because the number of mobile usage is higher than desktop usage in surfing the internet. This is in accordance with the statistics of people using mobile and desktop to access internet in the United States.
With the Google Mobile First Index, the mobile version of a website must be considered and optimized as well as possible. According to the explanation above, Google prioritizes the value of a website's performance by crawling the mobile version of the website. This means that a bad performance of the mobile version of a website will affect SEO and of course website rankings.
How to optimize the mobile version of the website?
- Use a responsive & Mobile Friendly theme, Currently most of the wordpress and blogspot themes are mobile friendly and responsive. Now for those of you who don't know whether your website is mobile friendly or not, you can go through the official Google website to do the Mobile Friendly Test.
- Make mobile design a priority. If previously you prioritized website design for desktop display, for now, prioritize the mobile version.
- Increase the speed of your website. Speed is the main problem in website optimization' Based on a survey conducted by Google, more than 53 percent of internet users will leave a website that loads more than 3 seconds. Therefore Google recommends website speeds under 3 seconds, and a maximum of 5 seconds. So take the time to optimize website speed. You can do a website speed test on Google's website.
- Use the help of a wordpress plugin (for wordpress users), there are lots of wordpress plugins that can help optimize the mobile version of your website. These plugins are include, Jetpack by WordPress, AMP for WP, Cache plugin, etc.
2. Technical SEO Optimization
Technical SEO is the main issue in Website Optimization, SEO technical optimization is a must and must be done. For now, there are many tools that support technical SEO optimization. Thanks to the many available SEO tools, performing an SEO audit is no longer a daunting task.
To make it easier to do SEO Technical Optimization, you must understand the technical basics of seo. What you can do to be able to do seo optimization is as follows,
How to Technical Optimization of Website SEO
Make sure the Website is Mobile Friendly , according to the explanation in the first point above if the website is required to be mobile friendly to improve website SEO. So now make sure your site qualifies as mobile-friendly.
Check for status code errors and fix them , Check for code errors on the website, The existence of a status code error can affect website SEO, After you find a status code error you can make improvements to your website.
Check robot.txt, Check robot.txt on site , Make sure there are no errors and no meta blocking google bots. Also perform robot.txt optimization if needed.
Check the Website Index , Check the index performance of your website, you can check the website index through Google Search Console. Check and Fix the problems found, Then do the necessary website optimization.
Do a Website Audit , Check your website traffic statistics in Google Analytics. Consider improving or trimming underperforming content. You can see the visitor's visit time, duration, bounce rate of your website. Then do an audit of all the data you collect through Google Analytics.
Fix broken links, broken links or brocken links have an impact on SEO and of course website rankings. Do a check on your brocken link website. Currently, there are many sites that provide a special page to search for brocken links. After that repair or delete the brocken link on your website.
Submit Sitemap , Submit sitemap on google search console. By submitting a sitemap, it will be useful to speed up the index of the latest posts on the website.
Post a Comment