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Are you at a crossroads SEO full of twists and turns? And get motivated with the SEO guides out there. Which teaches you to focus on building a natural link building strategy.
If you're one of those natural backlink theorists who hold that, that links really appear organically “without your intervention”, the question is, is it possible; is it earned just by creating great content?
Is there any other way to at least, influence so that you get it?
Before we dive further, let's first define what a natural backlink is concretely. So that in the process, you really know the shape and characteristics. Where in the end, you can get it in an effective way.
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What Are Natural Backlinks?
As the name implies, natural backlinks are types of incoming links that naturally occur because; your site is worth linking to. Maybe as a referral source or you really deserve to be promoted because they are considered extraordinary.
If not! So pray.. So that, in the midst of the hectic world of the internet, generous people are moved to care about your fate.
But is that the only natural backlink?
From an SEO perspective, there are 'several' terms for backlinks. However, especially the definition of natural backlinks, most of the explanations are still a bit vague. Especially for people who are just learning SEO, obviously confused.
Google experts like Matt Cutts himself, once spoke that natural links are better than unnatural. However, it does not clearly explain the classification of how natural backlinks are.
Besides, giving only a vague idea that, the efforts of SEO people to obtain links by contacting them via e-mail (which is considered SPAM), are not natural.
The logical assumption is that you only need to create compelling content to inspire people to link to it. Next, leave it to nature to decide.
The bad news is that even the best, flashiest content can still remain hidden from the eyes of the people you expect it to be. If you don't put it strategically in front of them.
I'm not saying it's impossible, but it will be difficult for beginners with a small site, to get the attention of the audience.
Meanwhile, the search engine pages have been filled with websites that have high authority. And grab the attention of the people you most expect to link.
The authority of a website in search engines, it is measured by the quantity and quality of backlinks it has.
You really are in a dilemma. Hohoho..
Don't give up, friends, this article is ready to get you out of the loop about how to get those natural backlinks.
Reading Google algorithm logic
Google and the various search engines out there, count and calculate each link as a ranking factor , using algorithms. So, regardless of how the link occurs, as long as it fits the logic of the algorithm, the link passes and is considered natural.
Meanwhile, links that can occur naturally, due to various factors can end badly. Because it is considered against the rules.
As an illustration, throughout our management of this site, we have rejected a very large number of very low quality backlinks (prone to SPAM).
It was a link that came "naturally" because it happened without our intervention. That came from nowhere I don't want to mention that it was a competitor's submission.
At this point, we need to agree that, natural backlinks don't just appear organically or happen without your intervention.
There are factors that become value, so it is considered natural.
An important rule that's not really a secret, it refers to Google's Reasonable Surfer Model patent. Where it explains that the quality of the link, is judged by how the user applies the link itself.
In the patent, Google tries to read the natural tendencies that occur when people surf the internet. Then classify the types of links that can provide a good experience for their users.
Remember, whatever Google does, its main goal is to provide a good user experience of their search engine.
By nature, humans tend to click on links. That's because hyperlinks are made prominently out of plain text on web pages by default. Its function, as a link from one file to another. From one web page to another. From one site to another.
Then how does Google assess that the link is able to provide a good user experience. It's simple, they will read the user's behavior on click.
If the user presses the back button, shortly after making the click, it's a signal that the link is pointing to an irrelevant page. Which means it doesn't give a good experience.
That's why, quality backlinks always emphasize relevance.
Relevance here, is based on the user's intention when making a click. Whether the link actually delivers the page according to what it promises or not.
For example, when you are on a page that writes about “How to write SEO articles” and in it you find a link in the form of “anchor text” or the phrase “sample SEO article”, however, when you click on it it redirects you to a page that invites you to join. into the trading business, you feel cheated. And because you don't like it, you hit the back button.
When you press the back button, it signals to search engines that the link is not linking to a relevant page. And give you a bad experience.
Features of Natural Backlinks
The natural link should refer to the function from which the link idea was created. Where should have clear goals and objectives. As a connecting tool, Not manipulating search engines for SEO, because links are used as a ranking factor.
Based on the link function naturally it should be;
- Contextual: The content around the link, relevant to the content on the target page.
- Delivering value to users: As a barometer of user experience, the landing page actually offers additional information on the topic that matches what the link promises.
- Have a clear form: Links are naturally clear and integrate with the page content in a meaningful way. Relevant in form. Such as being placed on a word phrase (anchor text), image (banner), CTA button or other, which describes the destination page.
So, nothing leads to manipulation. And moreover hidden links that don't value anything.
Of course, these are just some of the basic features that you can use to determine the type of natural backlink.
Before we get to the art of how to get natural backlinks with your hands, let's agree again; Natural backlinks are seen from their function. Not superficially occurs organically alone.
Every link, there is a hand making. Be it organic or non-organic. If your hands are able to create backlinks that have functions and properties, as we have discussed, they are natural backlinks.
Focus on getting users to like the links you create. Because, when Google users like it, Google automatically likes it too.
Throughout this writing, I have made several links. Neither to external sites, nor to other pages on this site. It automatically becomes a backlink for the destination page.
From some of the links that I made, maybe some will get a click from you. The clicks you make are driven by the intentions you have in mind. And being quality, when the page to which it is directed, is able to deliver what the link itself promises.
12 Ways to Get Natural Backlinks
The basic concept of natural backlinks is in your hands. Now is the time, you enter the real battle arena.
Create high-quality content with evocative copywriting techniques . This is the foundation! So that, when you get referral traffic from the backlinks you create later, it doesn't disappoint users.
Don't let people press the back button, while on your website page
Let's get straight to it..
Offer Value Instead of Asking For Backlinks
What Matt Cutts was annoyed with in the opening greeting above, it had a very clear reason. Suddenly without ba-bi-bu, ask for a backlink from him. Regardless of asking for free or paid.
As mentioned above, the strategy of getting natural backlinks through the outreach process, it can be done in several forms.
Set some of your targets.
Then, create relevant, high-quality posts on topics that people are expected to be very interested in linking to.
Take a few steps to encourage backlink building, and there's nothing unnatural about it. When;
“…put links in places that add value as relevant resources. It doesn't matter if you paid for it, asked for it, tweeted a link to it, or got it some other way. If it has added value to people, it's a natural link."
Paid backlinks have always been a gray area in the SEO world, and Google has advanced algorithms to track them, which is why this option is often discouraged in many SEO guides out there. However, the point remains: whenever a backlink has actual value, it can be considered natural.
In fact, the big media are selling their backlinks. Either subtly or roughly.
Therefore, reaching out to people who might be interested in sharing the link should not be separated from the understanding of natural backlinks.
Instead, it can be a more effective strategy than simply creating content and waiting for fate and praying for the audience to notice and link to it.
Make Your Content Targeted and Purposeful
If you're in a link building strategy, before starting to create content, it's important to think about whether anyone would be interested in republishing or linking back to the content.
Recycling old topics can also be useful for maintaining publishing consistency, but for natural backlink building needs, it requires you to offer something new, something interesting. Something that compels people to refer to your content.
So it may be necessary to list the websites that gather your target audience first. Where then and consider the type of content that might be of interest to them.
For example, if you want to be featured on a website that publishes news about industry research, consider developing newsworthy research on a trending topic.
True, this is easier said than done. But doing content creation with this approach, can allow you to increase your potential even more, rather than creating the content that all bloggers have been talking about all the time out there.
One high-quality ebook can give you more natural backlinks, than a generic 500-1000 word post that only entertains your audience for a short period of time.
Build Something Better
I was really inspired by Brian Dean's concept of Skyscrapers, who suggested finding the most popular posts and building something that's many times better.
That is, if everyone in your niche is offering “10 Ways to Increase Online Sales”, you should consider creating “40 More Ways to Increase Online Sales”.
This type of content creation strategy, requires you to first identify the target and develop content based on the opportunities that exist.
Building on content that others have already created, can be useful for versions of controversial topics. If the story is relevant enough, others will consider taking your point of view, when they consider linking their page to the topic.
To ensure results, after the item is finished, do not sleep. You still have to keep moving to reach the right people.
Here is an overview of the steps you can follow;
- Step 1: Find link-worthy content ideas.
- Step 2: Make it something better.
- Step 3: Reach the right, high-potential people.
So you can't stop at one step. Create.. then let the content determine its own destiny. Obviously, the most urgent thing is step three.
However, unfortunately the most important part is often overlooked. Great content, disappears eaten by termites.
You can't just believe that, great content will be able to move people who are busy with their own business linking back to you.
Skyscraper technique, is just a catchphrase and you're really nothing more than playing a lucky shot.
Collaborate With Influencers
Once you've searched for (and listed!) influential people or companies in your industry, you can collaborate with them to create amazing content.
Many companies in the industry, have a dedicated PR section , where they feature stories that other people have written about them. Pay attention to their page for important updates, then cover the story on your blog.
Of course, you still need to make sure that; what you make, must appear before them. So consider getting in touch and letting them know. Chances are you'll both be happy, so go ahead!
Lure Influencers With Ego Bait
The epic book “How to Win Friends and Influence People” by Dale Carnegie is about this.
The ego temple is a way to feed the basic human needs. That is the essence of how to make friends and influence other people expressed by Dale Carnegie.
Interviews are an excellent type of general knowledge content. Which can be very interesting for both you and the person you are talking to.
Conducting an interview, may require you to do extensive research and contact many people. Which you then need to translate into uniquely relevant and highly linkable posts.
If you include more people in a single interview topic, you increase your chances of being shared by them.
This form of content is known as “ego baiting” and relies on the benefit of all parties involved.
You reach out to influencers as a source of expert opinion for great content, while they get the opportunity to increase their own visibility.
Creating such content usually requires a time-consuming process and extensive research. But, it will really end up sweet that comes in the form of high quality natural backlinks.
Search Q&A Websites for Potential Topics
Of all the techniques discussed above, one is important: finding the right topic.
The right topic in question, is a gathering place for people consisting of your target market.
To be able to create something extraordinary, you need to find a burning issue. The Quora website may be the first direction you need to go.
There are many unique questions that are often not thought of.
The great thing you'll find along your research journey on Quora is that you'll come across some great influencers!
Here, you can even learn more about their area of expertise to find the right questions to ask them.
If you do your research properly and tell them about it, you increase your chances of linking your content.
Diversify Your Content Type
Natural backlinks often come in many forms and from websites that operate in different ways.
This is why you need to provide multiple link options by drafting as much content as possible.
From classic how-to posts to infographics and ebooks, you need to consider producing everything possible to do and promote.
Every content creator's dream is to achieve virality across multiple channels, but the reality is that, different forms of content are treated differently on every online channel.
This is why you shouldn't just assume what might go viral, but try different topics and ways to actually get there.
Invest in Visual Content
Visual content is often considered the most effective form of content marketers can create.
52% of marketing professionals say that video is the type of content that generates the highest ROI. While in an SEO perspective its value can increase search rankings.
Because everyone loves it, so this should also be an important part of your natural backlink building strategy.
Additionally, posting visuals like infographics on infographic submission sites can immediately bring a steady stream of interested visitors to your site, some of whom may even decide to republish your great visuals.
Identify Your Audience's Favorite Channels
You have to know which avenues will allow you to be seen by as many people as possible.
Identifying the right channels is important to drive the promotion of content organically. For example, posting a comprehensive guide on Academia.edu. It can generate 75% more citations within five years, according to the website.
Sometimes the best way to let specific people know about your content is to contact them via email, but this never guarantees your email will be opened, let alone answered. This is why you should consider using other communication channels, of which social media is often the most efficient.
Take time to explore hashtags and Twitter chats from industry players that are relevant to your business. Some of these chats often cover topics that can be another great opportunity for content creation.
Optimize Content across Multiple Channels
Most people offer one piece of advice when it comes to content creation, and you've probably heard it several times: Create content for people, and not for search engines.
However, the two are not necessarily mutually exclusive, meaning you should consider several different factors before starting content creation.
Organic search is one such factor. By giving posts a title that contains the targeted keyword, it allows more people to find it on Google. If it has a large search volume, it is an opportunity.
News sites are another factor. As mentioned above, to get to a news website, you must first make sure that you have a story worth reading.
However, this does not mean that you have to create a scandal to get to the front page; Oftentimes, simply announcing your future strategy or business results in an appropriate manner can attract relevant media attention.
If you plan to do industry research, for example, find websites that might be interested in sharing related types of content. This will help you understand the topics they usually work on and things they may not have covered.
Ask Others to Share
Encouraging social sharing can help you get noticed and eventually get linked. This doesn't just mean you have to share and tweet; ask others directly to recommend your posts publicly.
However, make sure you're consistently reaching out to people who might actually be interested in what you have to offer, rather than spamming everyone on social networks.
Focus on Long-Term Benefits
Lastly, it's worth noting that most of these techniques only work if you're persistent. Some look simple. And it's basically simple. But, it doesn't have to be done step by step to have a good impact.
It often happens, some initial targets fail to provide you with natural backlinks. But, this actually opens your eyes, about what makes it fail. So you can fix it for the future.
After all, you can keep great content on your website, so it won't be a waste of time. Connecting all the dots (including finding the right target, the right topic, the right form, and the right channel) may be difficult at first, but if you're consistent it will pay off in the long run.
High quality natural backlinks tend to be more difficult to obtain. But, it will be directly proportional to the impact given.
Conclusion
That's all about what natural backlinks you need to reach and strive for. The fate of online business is in your hands. Don't rely on luck shots who believe that shiny content can bring backlinks quickly, precisely, with measurable success rates.
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